GrabSupermarket launches in Singapore with over 10,000 products

Singapore-based HAO mart will house the GrabSupermarket dark store.

Grab has launched GrabSupermarket in Singapore, as part of a strategic expansion of GrabMart, Grab’s on-demand everyday goods delivery service.

Grab will partner with HAO, a supermarket chain in Singapore, to offer consumers over 10,000 products with next-day delivery. This partnership aims to meet a rapidly growing market of consumers who enjoy the speed and convenience of online grocery shopping.

With GrabSupermarket, consumers can choose from a broader catalogue of products and pay just one delivery fee for it. For a start, it will house over 5,000 unique products from HAO mart spanning the categories of meat and poultry, vegetables, frozen food, dry goods and instant foods, dairy products, condiments, snacks, drinks and non-food essentials. This will be expanded to over 10,000 unique products over the next few weeks.

In addition, Grab will also bring products from highly sought after stores on GrabMart to GrabSupermarket. This will offer consumers more variety, and also provide current GrabMart merchants more channels to reach consumers.

“Delivery services have become an essential part of our everyday lives. Especially now, during the Phase 2 Heightened Alert, we wanted to provide a convenient option for consumers to buy all that they need in a single basket, for a single delivery fee, and have it delivered to their doorstep the next day. Over time, we aspire to broaden the selection available in GrabSupermarket even further and offer more essential items as well as premium and exclusive products from our GrabMart merchant-partners,” Xinwei Ngiam, Managing Director of Deliveries at Grab Singapore said.

GrabSupermarket is currently available for next-day islandwide delivery at a flat $4.99 delivery fee per order, with a minimum basket value of $20.