CapitaLand ramps up twin digital retail platforms

eCapitaMall and Capita3Eats have signed in over 280 merchants since launch.

CapitaLand is ramping up its twin digital platforms eCapitaMall and Capita3Eats to help more retailers achieve brick and click sales, according to a press release.

Both platforms are said to have signed on more than 280 online merchants since its launch on 1 June via the CapitaStar app. CapitaLand adds that the platforms are on track to onboard 500 online merchants by the end of 2020.

Amongst the platform’s key focus areas is helping retailers take advantage of the opportunities to drive sales to their physical stores, CapitaLand Singapore’s retail managing director Chris Chong said in a press release.

“In addition to generating online sales, CapitaLand’s twin digital platforms support retailers in enhancing their in-store customer experience with pre-ordering and click-and-collect options,” he added.

Further, eCapitaMal now features over 130 merchants offering more than 18,000 stock keeping units (SKUs) across a wide range of categories. Shoppers have the flexibility of browsing online before purchasing in-store or browsing in-store before purchasing online and may either choose to receive their purchases through home delivery or pick up in-store.

Meanwhile, three-in-one food ordering platform Capita3Eats has added a variety of culinary delights from over 85 food and beverage (F&B) brands, and is said to add more in July. Diners can fulfil their food orders via delivery or takeaway, with the dine-in feature to be enabled in later part of July.

CapitaStar members can also earn instant STAR$® for every transaction on both eCapitaMall and Capita3Eats. They will have the added flexibility to pay on these online platforms using eCapitaVoucher from Q3 and can also earn 10X STAR$® on all takeaway orders at participating eateries.