CapitaLand launches eCapitaMall and Capita3Eats in Singapore

Both the e-commerce platforms will be publicly accessible from 1 June.

CapitaLand is set to launch an ecommerce platform – eCapitaMall and an online food ordering platform – Capita3Eats to drive sales for Singapore’s retailers during the Phase One reopening period, and beyond.

eCapitaMall will feature the merchandise of retailers, the majority of whom also operate in CapitaLand’s Singapore malls. Non-CapitaLand tenants can also join the platform, the company said.

Shoppers can browse in-store before purchasing online and vice-versa. They can also opt for home delivery or in-store collection of purchases.

Concurrently, Capita3Eats will offer its users three ways to fulfill their food orders. They can choose from home delivery, takeaway, and, when hospitality industry restrictions ease, dine-in. CapitaLand says this will be Singapore’s first mall-operated food ordering platform.

Chris Chong, managing director of retail at CapitaLand Singapore, said: "The 'circuit breaker' has brought to the fore the importance of an omnichannel, 24/7 strategy for Singapore's retailers. As the operator of Singapore's largest mall network, we want to help our retailers reach out to more consumers and online business opportunities by leveraging the strong brand awareness of CapitaLand and the digital capabilities we have built up over the years. Retailers on its platforms will be able to tap more than one million CapitaStar members in Singapore, while shoppers can benefit from additional opportunities to earn and spend reward points both in-store and online.

"In the long term, our vision is to leverage CapitaLand’s extensive network to become an ecosystem provider, offering value-added services that support the needs of our retail partners holistically, both offline and online.”

The services will be available from Q3 and are applicable after the COVID-19 “circuit breaker” has been lifted.