CapitaLand launches $10m marketing assistance amidst outbreak

It will also implement flexibility to operate shorter store hours for retailers.

CapitaLand has rolled out a $10m marketing assistance programme as part of its aid to retail partners whose operations have been affected by the COVID-19 outbreak, according to a press release.

The programme will be used to support both retailer-driven promotions and mall-wide marketing initiatives. These include complimentary booking of atrium spaces for retailers and free parking for shoppers during lunch or dinner hours.

A series of marketing initiatives under the campaign banner “CapitaLand + You” has also been lined up to boost spending, including cashback promotions and voucher giveaways.

Along with the programme, CapitaLand will also implement flexibility to operate shorter store hours.

From 14 February 2020 until further notice, stores within CapitaLand malls may operate from no later than 11am and shall close no earlier than 8pm. The company said that there will be no change to the malls’ standard operating hours of 10am to 10pm.