Attitude gap towards work and lifestyle among Singaporean men and women narrows

Leisure becomes as important to men as to women.

Companies may now need to rethink their gender marketing strategies with the latest survey from HSBC pointing to a gender neutral consumption habits among Singaporean men and women.

The report showed that leisure was roughly as important to women (94% agreed) as it was to men (92% agreed). Similarly, with work, 90% of men stated it was important or very important, and 90% of women said the same.

Steven Cranwell, Head of Commercial Banking for HSBC SingaporeCranwell said: “Questions that businesses should ask themselves are: how do we respond to the more homogenous outlooks of men and women? Is there some middle ground in bridging the gender marketing strategies and making them more aligned?”

“For companies, understanding these shifts and recognising what will influence consumers in the future will be increasingly important. Making sense of the answers will help companies to successfully target an increasingly tech-focused generation.