9 in 10 Singaporeans admit to biting loyalty schemes of retailers

Big spenders, loyal shoppers.

According to a survey by Nielsen, the majority of consumers in Singapore (91%) said that they were more likely to shop at retailers that offered loyalty programs (marketing programs that reward members with purchase incentives).

This is well above the global average of 84 percent.

According to two in three consumers in Singapore (61%) loyalty programs were available in the retail stores where they shopped, which is similar to the global average of 59 percent.

The Nielsen survey covered six Southeast Asia markets including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Within other markets in Southeast Asia, loyalty programs were most prevalent in Thailand and Vietnam, with 69 percent of consumers indicating that loyalty programs were available in the retail stores where they shopped.

Consumers in Vietnam and Thailand were also the most likely in Southeast Asia to be enticed by loyalty programs, with 94 percent and 92 percent respectively indicating they were more likely to shop at a retailer that offers a loyalty program