Trax and Snooper jointly launch crowd-based store audit solution

It will provide retail analytics to consumer brands from Australia and New Zealand.

Trax and Snooper have formed an alliance to roll out a new store auditing solution powered by image recognition and crowdsourcing, a press release confirmed. Consumer packaged goods (CPG) brands from Australia and New Zealand can leverage Snooper’s crowd-based workforce and Trax’s computer vision platform to collect and analyse retail execution in-store data.

As the COVID-19 pandemic made it difficult for retailers to gain visibility into store conditions, the new solution may aid in optimising on-shelf availability, merchandising, and in-store execution.

“Brands can identify performance gaps and take corrective actions in-store where and when it matters for issues such as out of stocks and compliance”, said Aaron Eccleston, the country manager at Trax for Australia and New Zealand.