Grab teams up with O2O platform Fave to boost growth

Consumers in Singapore and Malaysia can use GrabPay to spend on Fave deals.

Grab partnered with deals platform Fave to boost growth by onboarding merchants for GrabFood and GrabPay in Singapore and Malaysia, an announcement revealed.

“This allows more local and global partners to tap into previously untapped consumers and grows the Grab ecosystem as an everyday app,” Grab Financial senior managing director Reuben Lai said.

Formerly known as Groupon, Fave will expand its platform with GrabPay mobile wallet. Aside from credit card or debit card, Fave customers will be allowed to spend their GrabPay balance at merchants and deals onboard Fave network.

"By providing GrabPay wallet as a payment option on the Fave platform, our merchants will immediately benefit from additional customer traffic from the millions of people who use the Grab platform daily," Fave founder Joel Neoh commented.

GrabPlatform which enables partners to access components of Grab’s technology such as logistics and payments helped the integration of GrabPay wallet with Fave.

The firms are still on the lookout for more collaboration that will be geared in aiding small & medium-sized enterprises (SMEs) grow their business.