F J Benjamin to sell Superdry brand in Singapore, Malaysia

It's a 10-year exclusive distribution agreements.

According to a release, Superdry brand which grew phenomenally since its launch in the UK a decade ago, will retail in Singapore and Malaysia under
long-term distribution deals with F J Benjamin.

Singapore’s leading lifestyle and fashion company announced today that it has signed 10-year exclusive distribution agreements for the British label for the Singapore and Malaysia markets. Superdry is owned by UK-based SuperGroup, which listed on the London Stock Exchange in 2010. 

F J Benjamin will open three stores in Kuala Lumpur, Malaysia, by early 2014. The first store will open at Pavilion Kuala Lumpur in November this year. The Group is looking for an appropriate location in Singapore, said Nash Benjamin, CEO of F J Benjamin Holdings.

Superdry is better known for its Japanese graphic T-shirts and “hoodies” although it also offers a wide range of sweats, denim, joggers, tops, dresses, jackets, shirts, knitwear, footwear, as well as bags and accessories.

It has a wide appeal, capturing elements of urban and streetwear designs with subtle combinations of vintage Americana, Japanese imagery and British tailoring.

The label was born in 2003 out of the Cult Clothing stores opened by Julian Dunkerton, mostly in university towns across England. He and designer James
Holder, who was behind the Bench brand, were inspired to create Superdry after a visit to Tokyo, the home of graphics.

The first Superdry shop opened in London's Covent Garden in 2004 and in less than a decade, a combination of cult appeal and celebrity endorsements from the likes of David Beckham and Zac Efron, helped propelled the brand forward.

Today, Superdry has 113 wholly owned UK and European standalone retail stores, 69 UK and 57 international concessions and globally, 162 franchised and licensed stores.

It is sold worldwide in 60 countries including the US, Middle East, Hong Kong, Thailand and Indonesia through the franchised and licensed network, and in 122 territories via its websites.