Bicycle, air fryer top keywords in Shopee 12.12 sale

Shopee in-app games are also popular with users.

Bicycles and air fryers are the most searched words by Singaporeans in Shopee’s 12/12 Birthday sale.

The best-selling products for Singaporeans are under the categories of Home & Living, Mobile & Gadgets, and Beauty & Personal Care.

According to the statistics released by Shopee, popular products among those who are 50 years old and up are sheet masks, nyonya rice dumplings, and art supplies.

Female users mostly bought essential oils and clothes whilst male users bought car accessories, alcoholic beverages, and baby products.

Shopee also said that most consumers spent time in their in-app games and features that offered various prizes and discounts as rewards. Shopee’s in-app games were played a record of 2.7 billion times

“We are humbled to end the year on a high note with a groundbreaking 12.12 Birthday Sale. Given the unprecedented year that 2020 has been, we wanted our fifth birthday to be a special day not just for Shopee but for the people we serve. We are glad to have been able to celebrate the past five years with our users, sellers, and brand partners and are truly excited for what is to come," said Zhou Junjie, Shopee's chief commercial officer.