American Apparel launches Singapore portal

The new online store for the Singapore market is located at store.americanapparel.sg.

It will be the company's first e-commerce portal targeting Singapore and its growing online audience in the region. Customers in Singapore previously shopped through the company's international e-commerce store, located at store.americanapparel.net .

“The large number of purchases made by Singaporeans, second in Southeast Asia only to customers in Hong Kong, marked it as a prime candidate for its own web store,” explained American Apparel in an announcement.

Christina Naetscher, web director for American Apparel, said, "Singapore is one of the most prosperous markets in Southeast Asia and it's a big one too--over 5.1 million people. For many years we've been shipping orders to loyal customers there and now with this new store we'll be exposed to a bigger audience and be able to provide better, quicker service."

The store will accept orders placed in Singapore dollars while inventory will be shipped from the company's Los Angeles-based factory for a full selection of products to be sold. The standard shipping fee will be SGD10, with a delivery time of five to eight working days. The store will have a free shipping threshold of SGD100.

American Apparel operates 13 retail locations in and around Southeast Asia and in recent months has launched a web store for Hong Kong as well as a mobile store in Japan.