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4 in 5 Singaporeans are online impulse buyers

More than half blame it on shopping options available on mobile devices.

Retailers who can successfully integrate the mobile web, apps and in-app targeting into their business operations and engagement strategies will set the stage for the seamless adoption of newer mobile technologies or add-ons, when required, finds performance marketing technology company Criteo

According to the study, 6 in 10 Singaporeans consider mobile devices to be their favourite shopping companion, with 95% having used their smartphones or tablets to browse online catalogues in the past month.

54% of consumers indicated that having the option to shop on their mobile devices has caused them to spend more than ever before, with 4 in 5 admitting to purchasing online on impulse.

Travel-related products and apparel are the most popular online purchases, with each shopper purchasing across an average of 5.43 product categories. 

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley