This startup promises to solve the two biggest pains of online sellers

It’s a three-member team headed by a cricket player.

Three people from diverse backgrounds and nationalities have come together in Singapore to form a revolutionary startup called Shopmatic that aims to relieve online sellers of their two biggest pains.

Shopmatic is an international e-commerce company incorporated in Singapore in December 2014 which addresses the difficulty in comprehension of the online process and the high costs associated with it. For any merchant or individual wanting to take their business online, the Shopmatic team helps them with every stage of the process of selling online - right from helping them develop their own unique webstore to listing them on marketplaces and social channels to helping them with insights on how to sell online.

Shopmatic is the brainchild of Anurag Avula, Yen Ti Lim and Kris Chen who have previously worked together in different organisations across Asia Pacific.

Anurag played first class Cricket and serves as National Clerk of the Course at the Singapore Grand Prix Formula 1. Kris is a ski-board instructor of Taiwanese nationality and Yen is a professional cake decorator with a Kiwi nationality.

Each of them has a unique area of expertise that came together beautifully to create what they claim as the ‘simplest of platforms’ for people to sell online.

As Chief Executive Officer, Anurag leads the team towards its vision of creating a true difference in the lives of people who want to sell online. Anurag also takes the lead in ensuring that the company has a sustainable growth path and delivers shareholder value.

As Chief Product Officer, Kris manages the entire product strategy and technology development for the company.

As Chief Operating Officer, Yen leads the customer engagement and go-to-market execution of the brand.



More about Shopmatic

Shopmatic intends to enable the entire ecosystem for anyone wanting to sell online for only US$20 a month. It aims to address three segments: small businesses who are not online with an intent to be online; small businesses who are online minimally; and individual entrepreneurs who are keen to. Anurag argues that the biggest gaps that exist are: the lack of sophisticated offerings in the market; the high costs attached to selling online and the complication that the online e-commerce world presents to customers.


The founders started the business with the belief that they could genuinely change the lives of individual entrepreneurs and small businesses by providing them with a platform to grow their businesses and fulfill their aspirations.

“We worked with our customers over multiple discussions, workshops and formal research with potential customers, to understand their pain points and determine the best platform that would be relevant to them,” says Anurag.

“The output of the customer driven initiative was the lack of sophisticated offerings in the market, the high costs attached to selling online and the complications that the online e-commerce world presents to customers,” he adds.

When a potential customer wants to sign up, all he or she has to do is go to its website www.goshopmatic.com and click the Get Started button. Alternatively, customers can call 1800 and e-commerce consultants will walk them through the process of going online.

According to Anurag, Shopmatic leverages the latest technology to provide a world class experience to their customers. This gives the customer the ability to drag & drop product images, upload as many products as possible and provide a seamless integration with payment gateways & logistics.

Shopmatic is based on a SaaS model at 20$ a month for enabling the entire online ecosystem for our customers.

“Our 12-month plan gives additional 3 months FREE, and our 6-month plan gives an additional 1 month FREE. All plans come with a 1-month free trial period,” says Anurag.

“We have built partnerships with PayPal, Aramax, CitrusPay, Delhivery, BrainTree and other similar brands to provide a world class experience to our customers,” he adds.


Future plans

Shopmatic was first launched in India in mid-October 2015. It will soon be launching in Singapore, Hong Kong, Malaysia, Taiwan, the Middle East, Africa and Australia.

To support the expansion plans, the founders are looking at significant investments. Shopmatic is currently privately funded with angel investors from Singapore, United States, Taiwan & India. Anurag shared that they are currently in discussion with several investors, who have come forward to partake in their growth strategy.

According to Anurag, their comprehensive Go To Market plan straddles a mix of Feet on Street, Activation Programmes, Mass Media engagement, Digital Marketing, as appropriate for each country.

They also plan to launch different language versions of their site, to make it easy for customers across countries and regions to understand and avail of their offering.