A high-end bicycle store just opened in River Valley Road

Byx is determined to push the service ethos and standards in the industry.

BYX, located at 403, River Valley Road (corner Zion Rd) is aiming to be Singapore’s leading distributor, showroom, and service centre for mid- level and high-end performance bicycles: Niner, Stevens, Fuji and Kestrel. “Our aim is to emphasize and maximize customer experience. We operate in a pleasant and centrally located showroom that fosters a unique and enjoyable atmosphere—ideally suited to become a meeting point for riders,” said Byx head Daniel Loo.

Byx store opened on Dec 17.

Byx makes sure that customers get the best service, both along the way and after your purchase. We stay in contact with our customers by developing a cycling community, sharing regional activity information, promoting club rides, holding evening meet- ups, and arranging group training sessions.

“We are proud to be the representatives of the sport’s top international road, trial, and mountain bike brands. Not only because of the manufacturer’s uncompromising quality, product range, and design innovation but also because they share the same passion and enthusiasm for cycling as us.”

Loo said that Byx will look to develop the regional distribution of its bike brands, and hopes to open another two shops in Singapore.