Check out what it feels like shopping in a virtual store

Nielsen has launched this first-of-its kind facility to gauge shoppers' attitude.

Nielsen, which bills itself as a leading global provider of information and insights into what consumers watch and buy, recently launched the first-of-its kind agency based ShopperLAB research facility in Asia.

Nielsen’s ShopperLAB leverages on cutting-edge technologies and methodologies in shopper technology, neuroscience and measurement science to fuel shopper insights for companies working to reach consumers in Asia. ShopperLAB leverages virtual, mobile and eye-tracking technologies to yield critical insights into in-store “hot” buying zones, what shoppers do, see and feel in-store, etc. The goal is to enable clients to optimize in-store sales.

"The lab, which is a is a new and innovative approach to shopper research and testing, is enabling us to provide our retail clients with more in-depth insights into what shoppers do, see and feel when they are in-store. This includes product shelf testing, tracking what shoppers see using eye tracking technology and gauging how they feel via neuroscience technology. The Nielsen Virtual Shopper research platform is built with cutting edge deployable Virtual Reality technology," said a spokesperson. 

Nielsen’s ShopperLAB also engages experts across industries and government to raise the bar on innovation in the areas of shopper insights and to develop new technologies and methodologies to understand Asian consumers.