Yanlord Land reveals 4 key strategies for conquering high-growth cities

Includes leaning on its "superior" brand.

In its latest 2Q and 1H 2013 results presentation disclosed to the Singapore Exchange, Yanlord Land tackled the development strategies it will be adopting to grow its business across high-growth cities.

The first strategy is to increase its market share in cities where Yanlord already has established a superior brand name. Second, Yanlord Land will try to expand into new cities within the 5 regions where Yanlord is currently in.

Third, the company will acquire existing land bank sustainable for development in each of these cities for approximately 5 years. Finally, it said that future projects will be more diversified in terms of development type and geographical reach.