Yanlord Land pre-sells 94.3% of Nanjing Yanlord Yangtze Riverbay Town

Just in its opening weekend.

In a release, Yanlord Land Group Limited (Yanlord) announced that it had sold 94.3% or 336 of the 356 apartment units during the first two days of its inaugural launch of apartment units at Yanlord Yangtze Riverbay Town (Phase 3) in Nanjing on its launch weekend beginning 29th June 2013.

An average selling price (ASP) of approximately RMB27,223 per square metre (sqm) was achieved for the 44,395 sqm gross floor area (GFA) sold. The total contracted pre-sales derived from the Launch for the first two days amounted to approximately RMB1.209 billion.

Commenting on the Launch of the apartment units, Yanlord’s Chairman and Chief Executive Officer, Mr. Zhong Sheng Jian, said, “Sustained demand for quality developments by discerning customers continue to drive our sales performance.

"While market uncertainties arising from the introduction of regulatory policies by the PRC central government have impacted sentiments within the sector, the positive market response during the opening weekend for the Launch stands testament to the strong support and confidence that Nanjing residents place in the Group’s ability to deliver quality developments and further reflects the Group’s brand equity as a leading high-end developer within China.

"Moving forward, we remain steadfast in our commitment to build internationally recognised developments and will seek to consistently exceed the expectations of our discerning customers.”