The Reef at King's Dock sells 280 units during launch weekend

The average unit price was at $2,330 psf.

The Reef at King’s Dock, a luxury waterfront project by Mapletree and Keppel Land, sold 280 out of 300 units on its launch weekend last 30–31 January.

Unit prices ranged from $2,000 psf to $2,800 psf, with the average price at $2,330 psf. Another 100 units were added to the first 200 units launched.

“There was a good mix of sales for the one- to three-bedroom units, with all the one-bedroom units of the development fully sold,” said Amy Ng, regional chief executive officer, Southeast Asia and group retail at Mapletree. “The remaining units of The Reef at King’s Dock comprise a mix of premium two- and three-bedroom units which will be released in subsequent phases.”

The project’s sales gallery opened for preview on 16 January and had over 9,000 visitors during the two-week preview period.

Over 90% of the homebuyers during the launch weekend were Singaporeans and permanent residents. Sales bookings were held virtually from the offices of marketing agencies ERA Realty, Huttons Asia, and PropNex.

“Based on feedback received, homebuyers were drawn to the aesthetic blend of urban and nature elements in the design of The Reef at King’s Dock, quality interiors as well as the iconic floating deck, which is Singapore’s first in a residential development,” said Ng Ooi Hooi, president for Singapore and regional investments at Keppel Land. “We are confident that the project’s excellent attributes will continue to attract interest from prospective homebuyers and investors.”