Keppel Land unveils virtual reality show suites for potential homebuyers

It incorporates the technology from Oculus Rift.

Singapore property developer powerhouse Keppel Land has launched a creative way to show potential buyers the interior of its newly launched stack of apartments at its 500-unit Highline Residences condominium with the use of virtual reality technology.

Keppel partnered with technology firm VMW Group to create two 360-VR show suites using the Oculus Rift technology. This cost about $250,000 to develop.

“Each VR show suite was created in great detail, aligning strictly to the actual size of the unbuilt units and integrated with the unit plan overlay for orientation and navigation,” said Lee Hon Kit, Managing Director of VMW.

Visitors will be able to view computer-rendered images showing the layouts of three- and four-bedroom units located in the low-rise blocks and in one of the three towers.

The units, spanning from 1,130 sq ft. to 1,227 sq ft, will be priced at around $1,700 psf to $1,900 psf.

According to Keppel Land General Manager of Marketing Albert Foo, the portable technology enables the group to reach out to customers overseas effectively.

"Property agents have been telling us that without a show suite, it is very difficult for them to get customers to try to imagine the space because the layouts are very different from the physical show suites,” Foo said.

The virtual shows are uploaded on Highline Residences' microsite.  

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