ERA Realty enters new era with revamped brand look, tagline

The brand refresh comes as the agency celebrates its 40th anniversary.

ERA Realty is celebrating its 40th anniversary with a brand refresh and a new tagline. 

The real estate agency said its new tagline, “Trusted by Generations,” reinforces its competitiveness and reliability in property brokerage service.

“The new brand element design picks off ERA’s iconic roof symbol, and intertwines two of the same to create a linear symmetry reminiscent of the arabesque pattern,” the agency said.

“Embracing dreams and building goals, the overlapping chevron design represents the collaboration of ERA, its agents and clients, coming together and forming lifelong partnerships that last across generations,” it added.

Apart from a brand new look, ERA also celebrated its 40th anniversary with a series of pivotal events, including the opening of ERA APAC headquarters in Singapore and the entry of Morgan Stanley Private Equity Asia as a majority shareholder.