Ascott eyes 150 lyf coliving properties by 2030
Currently, the lodging business has 17 properties under its lyf brand.
The Ascott Limited, CapitaLand’s Investment Limited’s (CLI) lodging business unit, announced plans of raising the number of their lyf coliving properties to 150 with 30,000 total units by 2030.
Currently, Ascott has 17 properties under its lyf brand with over 3,200 units located in nine countries including the newly-opened lyf one-north Singapore.
CLI’s CEO for Lodging, Kevin Goh, said the company also plans to grow the brand “via management contracts.”
Ascott’s lyf is a digitally-enabled property built to cater to “next-generation guests.”
Recently, the company also announced the launch of its lyf Innovation Lab which will power up digital-enabled offerings in its lyf properties.