After campaign, CapitaLand malls eCapitaVoucher sales grow by 135%

The “Spend and Win Big” campaign also generated 5.7 million views on CapitaStar app.

The real estate group, CapitaLand’s “Spend and Win Big” campaign increased shopper traffic at CapitaLand malls, recording a 135% year-on-year growth on eCapitaVoucher sales.

According to the company announcement, CapitaLand said the campaign also caused monthly traffic at the firm rewards app, CapitaStar, to more than 5.7 million views in December 2021.  

The 15-month long campaign, which began on 16 October 2020, ended by rewarding shoppers with over $580,000 worth of prizes including six brand new Nissan and Subaru cars and eCapitaVouchers. 

CapitaLand partnered with motor and distribution firm, Tan Chong International Limited, to launch the campaign to support the lives of CapitaLand customers and retailers who are bearing the brunt of the pandemic.