Ascott’s Citadines brand forays into three new overseas locations

It is one of their fastest growing brands.

The Citadines portfolio has more than doubled since Ascott’s full acquisition of the brand in 2004.

According to a media release, Ascott has secured contracts to manage its first Citadines Apart’hotels in Vietnam, Sabah, Malaysia and the United Arab Emirates (UAE).

The 200-unit Citadines Regency Saigon is slated to open in the vibrant commercial hub of Ho Chi Minh City’s District 3 in 2018 while the 253-unit Citadines Waterfront Kota Kinabalu is scheduled to open within the heart of the city in 2018. The 81-unit Citadines Culture Village Dubai will open in 2017 within Culture Village, an area poised to become the artistic and cultural hub of Dubai.

Mr Lee Chee Koon, Ascott’s CEO, says, “Citadines is one of our fastest growing brands. Since we fully acquired the Citadines Apart’hotel chain in 2004, we have more than doubled our Citadines portfolio from the initial 5,100 apartment units in 18 European cities to more than 12,000 units in 81 properties and 52 cities across Asia Pacific, Europe and the Gulf region. With the fast-growing middle class and the rise of low-cost air travel, we are seeing more independent travellers who enjoy the flexibility to choose the services according to their lifestyles.”