Sun & Sand Sports enters Southeast Asia with first Singapore store

The new store offers over 21 brands across c varying sports.

Sun & Sand Sports (SSS) has entered the Southeast Asian market with its first international store in Singapore. 

The store, located Raffles City, spans 11,000 square feet. It offers more than 21 brands across varying sports. 

“The opening of our first Southeast Asian SSS store in Singapore is a testament to our belief in the region’s strong growth, and we believe this will open the pathway to many more opportunities in the future,” Mohammad A. Baker, Deputy Chairman and CEO of GMG, said.

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The store will also allow shoppers to enjoy various experiential zones and educational spaces. 

SSS will also be opening a second store at Bugis+ and Westgate later this year. This will form part of the brand’s plan to open 11 stores across the Southeast Asian market, including Singapore and Malaysia, in the next 36 months.