Shopee launches new initiative to strengthen IP protection 

It recently launched its Brand Protection Partnership initiative. 

Shopee has launched its Brand Protection Partnership (BPP) initiative to strengthen intellectual property protection for its brand partners. 

The BPP will allow members to have access to services, such as faster turnarounds, proactive controls, and valuable insights from bi-annual analytics reports. 

Members will also be entitled to an online-to-offline program, in aid of offline investigations into major counterfeiting networks. 

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"We are pleased to be part of Shopee’s Brand Protection Partnership initiative, and look forward to working more closely with Shopee on their efforts to safeguard the rights of brands and IP holders, and create a safer, more enjoyable online shopping experience,” said Wei Zhang, Senior Counsel Brand Protection, Puma SE.

Shopee's BPP initiative builds on the company’s efforts toward combating IP infringement and counterfeiting, demonstrating the company's dedication to providing a safe and reliable e-commerce ecosystem for consumers and brand partners.

This also complements Shopee’s consumer protection initiative.