Chart of the Day: 1 in 2 Singaporeans plan to purchase tech for content creation 

An expert said there’s an increasing number of content creators in Singapore.

About one in two Singaporeans (49%) expressed interest in buying audio and video technology used for content creation, a study by Logitech and Milieu Insight has found.

According to the research, those interested in content creation technology look for more information about it on YouTube (83%) and Facebook (65%).

“In Singapore, we’re seeing an increase in the number of creators breaking into the streaming market, which is heartening to see. For creators to cut through a saturated streaming market, they can take their content to the next level by opting to invest in streaming equipment based on their budget and goals,” Umehara Keiji, a content creator, said.

In the same study, it was found that Singapore is amongst the top consumers of video and live streams (85%), alongside Malaysia (81%) and the Philippines (86%).