Guilty as charged – Accomplice making waves with integrated marketing

accomplice, Singapore’s leading integrated engagement agency, has been making waves in the integrated marketing scene, managing campaigns for the likes of Panasonic Asia, Toyota, Lexus, Standard Chartered, and Avaya.

According to Tobias Wilson, co-founder and managing director of accomplice, interactive marketing has blossomed in Asia over the last  two to three years:

“Interactive in Asia is exploding and has been for the past two to three years in conjunction with things like internet penetration, faster mobile connections and more talent being developed or imported into the region. The sheer size of Asia alone is enough to set it miles apart from the rest of the world, not to mention its insatiable appetite for new, hip and cutting edge content.”

Interactive Marketing Still Evolving
Over the last year, tremendous shifts have taken place that has impacted how marketing campaigns are delivered, how companies interact with their audiences, and how results are measured. Social remains a major phenomenon, with 284 million unique visitors in January 2011, 115 million of whom were on Facebook, and four of the world's top ten Twitter usage countries are in Asia (ADMA, 2011). Companies realize the right digital and social media campaign can now actively influence and enable purchases.

“Asia’s online market has reached a size and scale at which companies can achieve significant results by engaging and interacting with audiences online,” says Ed Choa, Digital Director at accomplice. “There are so many mediums out there now, so many opportunities to gain positive touch points on your customers and in the same breath, so many ways to do it wrong. We make sure that all of our clients’ bases are covered, from a simple mobile banner, to a 12 field data-capture site that’s integrated with 6 external sites, to engaging a blogger, to Facebook, right through to TVCs.”

Even with the multitude of developments in the interactive marketing scene, there is more changes to come. Tobias explains:

“The interactive marketing scene has changed massively and continues to do so by the day, maybe even by the hour! Creatively, HTML 5 has been a big development, allowing flash, video and audio content to run on Facebook and iDevices. This opens up a huge range of execution possibilities for clients and also broadens the market by including the millions of Apple users in Asia previously neglected by flash campaigns.”