R/GA Singapore appoints Christer Eriksson as regional planning director

Christer Eriksson, billed as the leading industry strategist, joins R/GA from Razorfish Singapore.

Here's more from R/GA:

R/GA Singapore is pleased to announce that leading industry strategist, Christer Eriksson, has joined as regional planning director. Christer joins from Razorfish Singapore, where he held the position of regional strategy director. In his new role Christer will be responsible for setting the strategic vision for R/GA’s clients within the APAC region, led out of the Singapore office and marrying R/GA’s global planning expertise with deep pan-regional and local insights. Christer will report into William Charnock, Chief Strategy Officer R/GA.

Born in Malaysia and brought up across Asia, Christer spent the last eleven years of his career focused on multiple facets of digital technology and communications in APAC. Before joining R/GA Christer spent a brief stint at Razorfish Singapore as regional strategy director, which followed his previous roles as the regional strategy director of The Upper Storey, and various roles at Tribal DDB across Asia including general manager of Tribal DDB (Singapore, Hong Kong), and strategy director of Tribal DDB (China). He also spent six years with Euro RSCG across Singapore, Hong Kong and Australia.

Christer has led digital development plans, global campaigns, and communications strategies for local and multinational clients including Intel, Dell, Microsoft, McDonalds, Johnson & Johnson, PepsiCo, Lenovo, Daimler and Volkswagen.