Lifebrandz appoints Cedric Chong Sien Chern as executive director

His appointment is pursuant to the completion of the Master Agreement dated 2 March 2013 between Qumulus and Lux Leisure, a wholly owned subsidiary of the Company.

The Board of Lifebrandz announced the appointment of Cedric Chong Sien Chern as executive director.

Mr Chong, 33, will oversee the outlets' business operations and strategies of the Group, according to a Lifebrandz report.

He is currently managing director of Massive Collective since July 2009 and of Intersovo since October 2006. Prior to this, he was managing director of Tech3C Ventures from May 2005 to September 2006 and executive director of Webwaveasia/Focushub from January 2003 to December 2004.

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