Hill & Knowlton promotes Baey Yam Keng Singapore Managing Director

Experience in CapitaLand and Singapore Economic Development Board eyed to fill in vacuum filled by his predecessor, Jimmy Tay.

Baey Yam Keng has been promoted to Managing Director effective 4th January, 2011, and will be responsible for leading, managing and developing Hill & Knowlton’s operations and people in Singapore, reporting to regional President & COO Vivian Lines.

“Over the past two years Yam Keng has benefited from the mentorship and guidance of Jimmy Tay who led Hill & Knowlton’s highly successful operations in Singapore as part of his portfolio as South East Asia Chief Executive. When Jimmy leaves in January he will leave some very large shoes behind to fill, but I have every confidence that Yam Keng will step up to the task and build on the strong foundations already in place and establish his own imprint on Hill & Knowlton Singapore,” said Vivian Lines, in a Hill & Knowlton report

Mr Baey joined Hill & Knowlton in 2009 from CapitaLand and has led a number of Hill & Knowlton’s assignments for private and public sector clients. He began his career in the public service in 1995 at the Singapore Economic Development Board and subsequently worked at the Ministry of Information, Communication & the Arts. He is a Member of Parliament for Tanjong Pagar GRC and holds a number of public appointments.