You won't believe how active Singaporeans are on social media

Twice as active as the Aussies.

According to Local Measure ‘Starbucks’ Social Index, Singaporeans are twice as active on social media as Australians, but three times less active than Malaysians, according to a survey released today by location-based, social engagement platform Local Measure.

The index analysed social media conversations that occurred in 60 Starbucks stores across Australia, United States, Philippines, Singapore, Malaysia and Indonesia over the past 24 months. Ten stores were included in prominent cities of each country. By identifying location data embedded within publicly available social content, Local Measure was able to identify unique insights, images posted by customers and comments about their experience in Starbucks.

The inaugural Social Index was conducted by Local Measure following its recent expansion into Asia. This index illustrates the richness of information Local Measure can surface for brands through social data that customers are posting using their smartphones. This index demonstrates how companies like Starbucks can gain a competitive edge in analysing these conversations in real-time.

Malaysians were the most socially active Starbucks customers creating approximately 209,200 posts and check-ins on Facebook, Twitter, Instagram and Foursquare. Filipinos generated the second largest amount of content with 188,200 posts and check-ins and Indonesians came in third with 134,000 posts and check-ins at the ten stores. Singaporeans came fifth with 68,420 posts and check-ins.

Local Measure Founder Jonathan Barouch, said the survey highlights the increasing need for businesses to mine social data that can be drawn from the real-time, social media platforms to gain insights from a business’ premises.

Barouch said, “Local Measure allows retailers to reclaim that personal customer service so often lost in the business transaction. While some customers may comment to friends or colleagues about weak coffee or poor service, smartphones are also empowering customers to share positive experiences. With Local Measure, retailers can now use this feedback to improve their customer service and make changes to their products or services accordingly.”

In addition, Local Measure enables retailers to build a rapport with their ‘super customers’; those who are not only repeat customers but also share their experiences with their social followers. Local Measure allows brands to identify and reward ‘super customers’ for their patronage, creating a deeper relationship with them.