News

Media & Marketing

Staff Reporter

, Singapore

Published:

10 years ago

SingTel wins World Cup rights tug-of-war against StarHub

Coverage to be available for free on mobile devices.

According to a release, Singapore Telecommunications Limited (SingTel) has inked a deal to bring the 2014 FIFA World Cup BrazilTM to all television and mobile screens in Singapore, snubbing rival StarHub. This will allow the company to provide this quadrennial event to all Singaporeans. Customers who sign up for or extend their Gold Pack or mio Stadium+ contracts (on both pay TV platforms) for 24 months will enjoy the matches for free.

To ensure that fans catch all of the action, mobile will be a key part of the new integrated World Cup experience. All 64 matches will be available ‘live’ and on-demand on tablets and smartphones through the award-winning app, mio TV GO. It will also feature multi-camera views in a World Cup first for Singapore.

SingTel mio TV is finalising a deal to share the World Cup with everyone through free-to-air coverage for key matches. These matches will also be available for free on mobile devices for the first time.

Mr Allen Lew, Country Chief Officer, Singapore said, “The World Cup is the pinnacle of sports programming, and captures the hearts and minds of viewers across the globe. With the tournament still three months away, we are delighted to be able to give Singapore the certainty of being able to watch every match. Our complete coverage of the 2014 FIFA World Cup BrazilTM will bring fans unparalleled on-demand and interactive access, and will showcase the future of television, tablets and smartphones.”

SingTel mio TV currently delivers unrivalled football coverage to Singapore fans, including major competitions such as the Barclays Premier League, UEFA Champions League, Europa League, Serie A, FA Cup, Ligue 1 and the Capital One Cup.

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