GrabAds rolls out Marketing Manager platform on mobile

It will have an exclusive "spotlight campaigns" feature.

GrabAds has launched a mobile version of Marketing Manager, their web-based marketing platform to streamline campaigns for micro, small, and medium-sized enterprises (MSMEs) in Southeast Asia.

The mobile version enables merchants to create advertisements and announce offers and promotions without time and location constraints.

The app also offers real-time reports showing a campaign’s effectiveness. Merchants can pause campaigns or adjust their duration or budgets according to their needs.

Merchants only need to pay for orders on a cost-per-order (CPO) basis.

The mobile version will have a mobile-exclusive “spotlight campaigns” feature, which allows users access to specially designed campaigns curated by Grab to maximise visibility and enhance sales conversions.

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