StarHub unveils public service broadcast content by 2014

And it'll be up to 100 hours.

According to a releease, in 2014, there will be Public Service Broadcast (PSB) content, of up to 100 hours on StarHub TV.

This initiative is supported by Media Development Authority’s (MDA) Public Service Broadcast Contestable Funds Scheme (PCFS) which was launched in July 2012.

The aim of the scheme is to extend the reach of PSB content to multiple broadcast platforms beyond Free-To-Air TV; and provide content producers with more opportunities to create quality and innovative PSB programmes for different commissioning broadcasters under the scheme.

StarHub will commission up to 100 hours of PSB content, depending on the quality of proposals received from production houses.

In evaluating these proposals, the key factors would be the quality of content and degree the content can go beyond a local appeal. Hence, weaving creative stories, presenting compelling new formats and being able to engage viewers through the second screen are some innovative elements that will be de rigueur for this new wave of content. In addition, the programming should also incorporate Public Service Broadcast values, such as promoting social values, celebrating Singapore’s culture and heritage, enhancing racial and religious harmony, and promoting the Singapore identity.

Content produced under the Scheme will be aired on two of StarHub’s self-packaged channels, E City (StarHub TV Channel 111/825), and SuperSports Arena (StarHub TV Channel 102/201). To enable viewers to catch the programmes on the go, the content will also be made available on StarHub’s multi-screen solution, TV Anywhere. The public can also access the content on TV Anywhere, six months later, free of charge.

On E City, a Chinese entertainment channel, StarHub will be looking to offer viewers an exciting range of genres from infotainment to drama, and talk shows to children's programmes. SuperSports Arena, a channel that showcases international and local sporting events will remain sport-centric, but may include an additional focus on infotainment and education which are sports-related. For instance, a reality programme could be produced to offer insights into the lives of local athletes. SuperSports Arena will also ramp up the broadcast of local sporting events such as marathons and school competitions to support local sports.