SPH revamps My Paper for upwardly mobile bilinguals

Bolder look comes with increased business and personal finance coverage.

"My Paper offers the unique proposition of being the only free bilingual newspaper in Singapore. Designed for the busy working adult, the revamp offers a more vibrant and relevant connect for them. With an increasing population size that includes new immigrants who are literate in both English and Chinese, we are confident that this young and upwardly mobile group of consumers will relate well to this revamp," said Ms Elsie Chua, Executive Vice-President, Display Advertisements, Marketing Division.

The new look should be seen in newsstands by November 1.

"Besides improvements in design, My Paper's content will also be updated to make it more relevant to its readers. It will have a good mix of the most important local, foreign and business news, with in-depth treatment of hot-button issues. There will be more opinion pieces and commentaries," said SPH in a release.

"For its business section, there will be greater focus on personal finance, an area of high relevance to readers. There will also be a new "My Executive" section which will carry lifestyle news and features of interest to young working adults. The Chinese section of My Paper will be enhanced with more extensive and authoritative coverage of Asian entertainment and lifestyle news," it said.

"My Paper will focus on various topics throughout the week. On Mondays, there will be a new spotlight on parenting, with news, opinion pieces as well as useful guides for young parents. Tuesdays will focus on self-improvement and career development while Wednesdays will feature popular travel destinations and useful tips," it added.

"The popular entertainment section will continue in My Paper every day, with a special highlight on the hottest blockbuster movies on Thursdays. Fridays will feature lifestyle and other shopping related news. Each day, there will also be news on the latest technology and gadgets. The new sports pages will feature popular recreational activities such as cycling and diving," it said further.

Mr Felix Soh, Consulting Editor of My Paper, said: “My Paper has always scored firsts in Singapore's journalism history. It was Singapore's first free Chinese language newspaper when it was launched in 2006. It then evolved in 2008 into the country's first free bilingual newspaper, with an award-winning revamp in 2009. Through the years, it has gained popularity with a loyal group of readers who look forward everyday to the paper’s unique take on local issues and its lifestyle and entertainment news and features.”

He added: “With the revamped My Paper, our readers will find an even greater focus on issues and topics of relevance to them, brought to them in a way that makes it easy for them to read in their busy working lives. To these readers, the new My Paper has become a must-read newspaper."