SPH Magazines unveils lifestyle mag for Far East Organization

SO/HO are on sale at S$6 each.

In a release, SPH Magazines has released the inaugural issue of SO/HO, a lifestyle magazine for Far East Organization. The quarterly publication, which captures an urban lifestyle that embraces personal style, diversity and creativity, is targeted at the independent, savvy and well-travelled city dweller.

SO/HO carries interesting interviews with trendsetting personalities, as well as engaging lifestyle articles that reflect the latest urban trends – complemented by edgy, stylish design and layouts.

The bilingual magazine is distributed within Far East Organization and is available at selected showrooms and club lounges of the company's service residences and hotels. It is also sent to Far East Organization's preferred customers and limited copies are on sale at Kinokuniya, Times and MPH bookstores at S$6 each.

Mr Dennis Pua, Managing Director, SPH Magazines, said: "The launch of SO/HO reflects the changing landscape in modern living, and we are excited to be partnering with Far East Organization in introducing this sophisticated magazine to readers.”

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.