SPH Magazines revamps its corporate website

SPH Magazines reworked the www.sphmagazines.com.sg website to serve as a more powerful tool of communication to its stakeholders.

Aimed to foster better communication with its advertisers, partners, licensees and staff, the new website has more content and includes a new blog section featuring postings on the latest events and activities.

According to the announcement by SPH Magazines, visitors can now easily locate information that they need with the use of a more streamlined interface. New value-added features of the website include:

• A blog which will be constantly updated with the latest events and activities,
• A Campaign Showcase section which features case studies of successful campaigns previously conceptualised and executed for clients of SPH Magazines,
• CEO Thoughts and Industry Talks sections which offer insights gleaned by various editors and management members of SPH Magazines, and
• A Research portion which offers findings and trends shared by an in-house team of research analysts.

Mr Loh Yew Seng, CEO, SPH Magazines said, "Technology has made it the norm for people in general, not just our stakeholders, to consume and search for information via the Internet, and stay in touch with others by utilising social networking tools like Facebook and Twitter. The change in our site to incorporate such tools marks a strategic move on our part to stay relevant in society, which helps us fortify our position as a leading publisher of choice in the region."

"We have reworked our website to serve as a more powerful tool of communication to our stakeholders,” added Mr Loh. "Through it, we offer our stakeholders content that is useful and relevant to them. By ramping up social media efforts, we are also embracing transparent communication through a tool which facilitates conversations online, and is current with today’s technology."