Mobile advertising and marketing tackled in ad:tech Singapore

Location-based services, social network, and commerce are keys to a successful digital presence in Asia.

ad:tech Singapore, the premier digital marketing conference and exhibition in Asia, has recently concluded its fifth edition with the theme “Driving Asia’s Digital Development.”

The conference invited digital marketers from all industries to share and discuss best practices and industry trends that could help shape the future for the region’s robust digital development.

Among the speakers was LinkedIn Managing Director for Australia and Southeast Asia Mr. Cliff Rosenberg who talked about the need to adopt a focused approach to convey a powerful message in the saturated virtual market. LinkedIn counts more than 25 million signed professionals in the APAC region alone and and the number continues to expand. The site is able to successfully tap on professional communities largely due to its presence and availability in the local languages of countries such as Japan, Korea and Indonesia. 

The 2-day conference sessions also covered key topics like mobile advertising and mobile marketing. The mobile advertising industry in Asia Pacific is expecting to rake in close to $6.9 billion in 2015 as new subscriptions rise to 350 million in a year. Harry Dewhirst, SVP of Strategic Alliances, Amobee, and Lee Smith, CEO of Platforms, Omnicom Media Group, led the session “Mobile Advertising: A New Era for Brands,” tackling how large brands are leveraging mobile to create relationships never before possible with consumers. 

Rohit Dadwal, Managing Director for Mobile Marketing Association Asia Pacific, disclosed that businesses need to take advantage of the growing market of smartphone users by integrating mobile marketing in their overall marketing mix. He noted that with mobile, “prime time is all the time.” Marketers intending to play the game of the future should use smartphone installed applications at their disposal to communicate, deliver content and form a community around their brands.

Other speakers included Jonathan Perelman, Global Industry Relations of Google Inc; Ken Mandel, Managing Director of Buddy Media Asia Pacific; Chairman Emeritus of IAB and Chairman of Digital Advertising Alliance; Alex Cheng, Executive Director of Baidu; Patrick Rona, President of Tribal DDB Asia Pacific; Suryakant Pandey, Director of Biscuits, Asia Pacific, Kraft Foods Inc. and Jeff Jordan, Senior Product Manager, of Adobe Social, Adobe Systems.

This final keynote session rounded up a panel of digital marketing experts who provided their analysis on the current digital media landscape in Asia. They shared insights on how digital media and its technology will further develop over the next 3-5 years across the Asian region.