influr unveils social marketing platform influr.com

Find out what it's about.

influr announces the launch of its new social influencer marketing platform, influr.com. This influence marketing tool is designed to allow social media users to strategically bring their social capital together to work for them commercially and be incentivised for content creation. influr measures and rewards influencers by the reactions they get for every social content they create. 

Brands are able to engage influencers who have amplification power with positive experiences to turn them into advocates, and empower then with content creation and driving brand conversations – both online and offline.

By simply connecting their Facebook, Instagram or Twitter accounts during sign up on influr.com, users are grouped into 4 levels of influence, starting from Elementary to Elite, which enables them to access exclusive brand experiences and be discovered for creating
and curating content on topics they care about. influr connects brands with the most trust information source, consumers’ peers, to drive deep social conversations that help to build a fan base and increase purchase intent.

influr aims to shift the rewards and recognition on social media from celebrities back to the individual content creators with trusted friends and followers, and uncover a whole new group of micro influencers. Social influence is built on trust, credibility, visibility and impact, and influr believes that being active on social media is not the same as impacting your peers by creating content that adds value.

influr.com’s official launch is complemented with influr Treats, its signature rewards program, from the following brands: Lufthansa German Airlines, Singapore Marriott Hotel, Laneige, GigOut, Infinity Drinks, Prive Aesthetics, De Burg, Foxysales.com, Signetique and
Shopfront2.0.

influr is also proud to partner with the critically-acclaimed made-for-charity documentary film I Hugged The Berlin Patient (berlinpatientfilm.com) by Singapore filmmaker and cancer survivor Edgar Tang, by rewarding its Elite Influencers with an exclusive online preview to help drive ticket sales for the film’s upcoming rerun at The Arts House Singapore from April 26-29 (ptix.co/berlinpatient), proceeds of which will support the film’s European Charity Premiere in Berlin by World AIDS Day 1 Dec 2014, with proceeds going to HIV/AIDS-cure research.