Grey Group Singapore secures creative duties from ESPN

Grey Group strengthens relationship with ESPN STAR Sports by accepting regional assignment for ESPN HD and ESPN Player.

The company has been assigned the regional creative duties for ESPN STAR Sports’ two new offerings – ESPN HD and ESPN Player.

ESPN HD is Asia’s first 24-hour sports channel showcasing sports content and action in a format which enhances viewers’ overall experience, while ESPN Player is an online sports television service that will provide sports fans with a wide variety of content to choose from and will give them an opportunity to watch live sports and on an on-demand basis, according to a Grey Group Singapore report.

The move extends Grey Group Singapore’s relationship with ESPN STAR Sports further to the agency’s win of the ESPNEWS account in South East Asia last year.

Grey Group Singapore was awarded the two additional accounts without a pitch. Through-the-line campaigns developed by the agency are targeted for concurrent launch in July, first rolling out in Singapore, followed by other markets in Asia.

Paras Sharma, ESPN STAR Sports’ Senior Director for Marketing and Corporate Communications, said: “We are pleased to continue working with the team at Grey Group Singapore who is as passionate and excited as we are about our brands and the bond we share with sports fans.”

“Two fantastic channels have given us terrific creative opportunities. I am confident the two campaigns will create a huge buzz in the market place when rolled out, ” commented CEO of Grey Group Singapore Subbaraju Alluri.

The agency currently handles creative duties for the ESPN, STAR Sports and ESPNEWS brands.