Euro RSCG to develop brand strategies for EPINS service

Card Alliance chooses the ad agency for EPINS®, the newly developed PIN-based debit payment service in Singapore.

According to a release, Euro RSCG is tasked with developing integrated brand strategy and communications.

EPINS® currently offers consumers with Citibank and Maybank ATM/Debit cards, a safe and convenient way to pay their bills and everyday purchases at nearly 4,000 merchant acceptance points island-wide. The new service also includes EPINS® CashOut™, which allows eligible Maybank cardholders to withdraw cash at participating retailers.

“We are very excited to work with Card Alliance on EPINS®. This is a fabulous product with unique and innovative features, so it’s fitting that we have developed creative work that will break new ground in the category. We have very high expectations for some great results,” said Andrew Crombie, CEO, Euro RSCG Singapore & Malaysia.

“EPINS® not only opens up a new channel of payment for customers, it also provides an alternative to customers using their existing ATM/Debit cards from foreign banks. The introduction of EPINS® levels the playing field and is set to change the PIN-based payment landscape in Singapore. We are confident that this partnership with Euro RSCG – with its strong track record and global reach – will enable us build an even stronger EPINS® brand,” said Managing Director of Card Alliance and Group CEO of Korvac Holdings, Jeremy Tan.