Asian Television Awards, Singapore Tourism Board amongst Shorty Awards finalists

Winners will be announced on 23 April.

The Asian Television Awards and the Singapore Tourism Board were declared as finalists of the 9th Annual Shorty Awards.

Shorty Awards honours the best work across social media’s vast and growing landscape, in what is widely recognised as the Oscars of the Social Media. Now in its ninth year, it continues to recognise the most innovative, creative, and culturally relevant brands, organisations, agencies, and influencers on social media.

The Asian Television Awards has been shortlisted in categories such as Asia, Emerging Platform, Live Event Coverage, Twitter Partnership, and Weibo. Meanwhile, STB was shortlisted under Travel & Tourism and Location-based Experience.

Finalists were selected by the Real Time Academy of Short Form Arts & Sciences, whose members include GE CMO Linda Boff, Apple co-founder Steve Wozniak, and Instagram co-founder Mike Krieger.

Winners will be announced during the ceremony on 23 April in New York City.

The team at the Asian Television Awards is particularly delighted with the achievement, especially since the 2016 event was only the second year in which the awards actively used social media to reach out to the public. Prior to 2015, the Asian Television Awards was positioned as a trade-only event, reaching out to television professionals within Asia Pacific.

The Asian Television Awards has confirmed its partnerships with other social media platforms like Dubsmash, musical.ly, Smule, and Stellar. It is also looking towards potentially including elements of 360 videos and VR for this year's live event happening in December.

James Chen, who leads the marketing, partnerships, and social media initiative of the Asian Television Awards, said, “2016 was a good year for us, as seen by our performance at the Shorty Awards. Our impressions on Facebook and Twitter grew by more than 6 times to over 10 million and 6 million, respectively. For 2017, we are already looking to raise the bar on the social front for this year's awards to better engage with our fans."