AI startup AIQ inks deal with Russian media firms

It will provide computer vision and video recognition to Publicis Media Russia’s portfolio.

Singapore-based AI startup AIQ has partnered with Russian firm Publicis Media Russia and social media networking giant VKontakte (VK) to expand into Russia’s major cities, an announcement revealed.

Through this collaboration, Publicis Media Russia has added AIQ’s computer vision and video recognition technology to their portfolio. In a campaign conceptualised by Publicis Groupe, AIQ’s visual recognition technology was introduced through interactive out-of-home (OOH) advertisements to get player incentives for Clever Boy, an online gaming app under VK.com.

According to Raheed Nargund, regional group director of Enterprise Singapore, AIQ is one of the first Singaporean technology companies to have made inroads into Russia.