ad:tech Singapore2010 to transform new insights into digital trends

Debates, discussions expected to express ideas on how marketers can use digital wave to better profession.

ad:tech Singapore 2010, to be held on 3-4 June at Suntec Convention Centre, will bring together movers and shakers of the global digital marketing industry to share insights into the major digital trends in 2010, according to an ad:tech Singapore2010 report.

Marketers from all levels and backgrounds can expect intense debates and thought-provoking discussions on wide-ranging topics from Industry veterans and thought leaders including Andrew Pickup, Chief Marketing Officer, Microsoft – APAC, Julian Persaud, Managing Director of Google Southeast Asia, Francesco Lagutaine, Chief Marketing Officer (APAC) for Citigroup, as well as Shawn Warren, VP Marketing, Asia Pacific, Kraft Foods. In addition, delegates can get insights and updates on global best practices, learnings and case studies on how marketers can leverage the digital wave for increased brand awareness and growth.

"As more and more people in the Asia Pacific region spend more time online, Google believes that advertisers need to be where their potential customers are and invest more in digital media," said Julian Persaud, Managing Director of Google Southeast Asia. "ad:tech Singapore 2010 gives us a strong opportunity to connect with advertisers from across the region and convey to them that digital media has indeed gone mainstream."

Bigger and better this year with full support from the Media Development Authority and the Singapore Tourism Board, ad:tech Singapore will see industry icons, veterans and leading brands from all over.

"ad:tech's commitment in bringing the industry together where global best practices can be shared amongst professionals has effectively helped create a successful platform to explore the power of digital and how its transforming the marketing and branding landscape," said Paul Beckley, Vice President, ad:tech Singapore. "With a rapidly-changing media landscape, the only way that the industry can continue to push frontiers in utilising digital media is to keep sharing at the industry level."

As part of the industry exchange to bring greater synergies, the exhibition will see over 30 companies including publishers and media owners taking part. Among them, technologies and solutions from mobile marketing to analytics, e-mail marketing to Search Engine Optimisation will be showcased. In addition, attendees can look forward to more networking opportunities that have been organised in association with Dentsu, Google, Wall Street Journal and the Rubicon Project. These networking parties aim to create opportunities for more meaningful conversations amongst industry practitioners to explore the trends shaping today’s market and on the way forward.