This local startup is reinventing the advertising game

Gush Ad has found ways to also allow consumers earn from the ads.

Gush Ad bills itself as the only platform that brings the consumer into the advertising game through incentivized engagement.

The way consumers are engaged on the platform is by allowing consumers to perform actions on-behalf of brands in exchange for a cash reward. Some examples of the actions that can be undertaken by the users are: Tweeting a message and a link, completing surveys for marketing research companies, signing up/downloading apps and even buying and sharing about products.

The range of rewards they get is anywhere between $0.50 to $100. More recently, Gush Ad has begun exploring opportunities with affiliate marketing and CPA networks to serve their offers and campaigns into the platform.

“Since our launch in February, close to 100,000 users have signed up and brands like SingTel, L'Oreal and OCBC have advertised on Gush Ad, said spokesperson.

Gush Ad is consists of 2 main parts: a consumer engagement platform, where GushAd.com provides users with aggregated opportunities to earn from advertising interactions and a corporate platform (gushad.com/corporate) where the advertisement creation tools provide advertisers with more effective ways to engage consumers. Soon to come, Gush Feed technology will allow any network or publisher to serve Ads created with the advertisement creation tools.

“Online advertising is an $80 billion industry growing at 20% per year but is terribly ineffective and we have the solutions to fix it,” said spokesperson,”

“ Beyond the incentive offers, our technology brings traditional affiliate marketing and offer walls into a social, dynamic and design driven platform. Our initial traction has proven our hypothesis that incentives help advertisers achieve their goals in a cheaper, more effective way,” he added.

Gush Ad is run by Gushcloud Inc and the company is currently headquartered in Singapore with a team of 18 people. A seed round was raised in March from the co-founder of Alibaba group and the former Chief Software Architect of Yahoo Inc - Mr John Wu.

The company was founded in June 2011 by Vincent Ha and Althea Lim who were partners in a boutique digital marketing agency and built Gush Ad as a tool to serve their needs as digital marketers.

“Today Gush Ad has 96,000 registered members and we've help brands execute more than 900,000 actions. We have sales offices in Singapore, United States, Malaysia and Indonesia,” said the spokesperson.

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COMPANY PROFILE

Name of the company: Gushcloud Pte Ltd

Founder/Founders: Vincent Ha (CEO) / Althea Lim (CMO)

Website: www.gushad.com

Major Investors: F&H Fund Management

Total funding at hand: USD 500,000 (to-date)

Target fund: USD 1MM 

Source of funding: Singapore (F&H Fund Management)

Start of operation: 18 February 2012