4 SEO pointers to increase web visibility

“Why my website always show up at the bottom of the search results?”
“How can I make my page more search-friendly?”
Have you asked yourself these questions?

If you are looking for an answer to your questions, Search Engine Optimization may be your solution.

Search Engine Optimization (SEO) Secrets Exposed
SEO is a very useful tool for anyone who owns a website, individual or corporate level.

So how can you improve your website organic or free listing?
MAKE IT SEARCH ENGINE FRIENDLY.

SEO 101: Information Relevancy.
Consumers choose their preferred Search Engine base on the relevancy of results they generate. Same goes to how Search Engine ranks your page. High quality and informative content is the key factor, especially for your homepage. This will attracts more visitors and entice webmasters to link to your webpage.

Include keywords that are most commonly typed to search for your site and include them in your site.

SEO 101: Your Site’s Popularity
Make others like you by linking to your site. Links serves as recognition for the contents in your webpage. When your web contents are highly regarded by other webmaster and back linking is created to your site, ranking of your site will improved.

SEO 101: Inaccessibility = Poor Ranking
Make sure your pages are visitor-friendly, make navigation on your site an ease. This can be done by ensuring that every page is linked by a Static Text Link. Minimize use of Macromedia Flash and other graphics to enhance web visibility to search engine.

SEO 101: Get a SEO provider
Engage a SEO provider to provide you with more technical help in your optimization process.

Things to note when choosing provider:
No one can promise a #1 ranking, don’t fall for the “guaranteed ranking” gimmick.
Prior to engaging their services, ensure there are clear KPIs imposed, specific time frame and measurement of SEO success.

In conclusion, having a website is the first step to your online presence, however, if few people can find it, it defeats your purpose. By optimizing it, you will improve its visibility and achieve your objective of developing the website.

Leonard Tan, CEO, PurpleClick Media Pte Ltd