COTD: Singapore PC market declines 7.7% YoY in Q2 2024

This marks the ninth consecutive quarter of YoY declines.

Singapore’s traditional PC market which includes desktops, notebooks, and workstations declined 7.7% year-over-year (YoY) with 216,000 units in Q2 2024, International Data Corporation (IDC) reported.

This marks the ninth consecutive quarter of YoY declines, attributed to market saturation and prolonged procurement cycles amidst a challenging macroeconomic environment.

Notebooks and workstations declined 0.5% YoY and 7.8% YoY respectively. On the flip side, desktops saw a 3.5% YoY growth.

Lenovo was the top company in Q2 with a market share of 25.2%, followed by Dell Technologies (15.9%), and Apple (15.8%).

In the same period, the consumer segment declined by 4.7% YoY due to changes in spending patterns after the pandemic and constrained disposable income whilst the commercial segment declined by 10.2% YoY.

In addition, IDC noted that vendors are focusing on AI PC to rejuvenate the Singapore market where users have strong buying power and tend to favor high-tech products.

However, the commercial market’s adoption is expected to lag behind the consumer market due to longer adoption cycles, stringent budget in hardware investment, and the need for companies to evaluate AI PC use cases.