Noble Group sports new look

New logo and corporate identity aimed to reflect modernity and sustained evolution.

Noble Group on Thursday unveiled a new logo and corporate identity, marking yet another step in the journey of the Group.

After more than two decades of growth and transformation, Fortune Global 500 representative Noble Group, has developed into a global supply chain management business with operations in 38 countries and over 150 offices. The new logo and corporate identity were developed to better reflect the modern complexion of Noble Group, a financially strong global business underpinned by solid foundations, a strong and sustainable strategy, a highly experienced management team dedicated to prudent risk management and a very solid balance sheet.

A strong emphasis has been placed on the new identity being part of a natural growth process, an evolution rather than a complete metamorphosis. Noble Group has a deep history, with a strong culture and heritage that have made the Group into what it is today, and it was important to preserve that tradition in the visual identity, albeit in a resolutely modern and contemporary package, according to a Noble report.

Richard Elman, Chairman Emeritus, said: "This marks yet another step in the transformation of Noble Group over the past 20 years into a world-class, global supply chain manager. With a range of new developments and strategies, our pipeline and investments are constantly evolving, promising an exciting 20 years to come."

The new logo and livery of the Group will be broadcast globally between 24 and 26 September as part of Noble Group's sponsorship of the Singapore Formula 1 Grand Prix.