Video production platform 90 Seconds bagged $27.1m in Series B funding round

It will be used to enhance and expand its creator network across major regions.

Video creation platform 90 Seconds clinched $27.1m (US$20m) in a Series B funding round from new and existing investors including SIG, Airtree Ventures and Sequoia India, an announcement revealed.

The funding proceeds will be used to enhance the platform’s automation and intelligence to personalise brands’ experience, as well as allow 90 Seconds to expand and enhance its creator network to provide brands greater global coverage across major regions and key remote locations.

“As the scale and speed of video creation increases, we’re at the forefront of capturing this demand by moving from a fragmented services industry solution to an intelligent internet platform. We’ve already created about 30,000 high-quality videos for social media and television,” Tim Norton, founder and CEO of 90 Seconds, said in a statement.

Since its Series A funding in 2016, 90 Seconds has reportedly grown by more than 400% and expanded its reach to over 160 countries and 900 cities. The company has worked with over 3,000 brands including HP, Google, DBS, McDonald’s, PayPal, Zalora, Accenture, Primark and Amazon.

Going into 2019, the startup said that its immediate priority will be deepening relationships with media platforms like Google and Facebook, giving brands greater transparency into the return on investment (ROI) that they get from video campaigns.