Vertex Ventures joins US$4m funding round in app platform Hansel.io

Hansel will fund its expansion and hiring efforts.

Temasek Holdings’ venture capital arm Vertex Ventures led the US$4m funding round of mobile application management platform and startup Hansel.io. It was joined by existing investors IDG Ventures India and Endiya Partners.

According to an announcement, Hansel will use the funds to accelerate its growth and expansion in international markets and increase its hiring efforts. It had previously raised US$1.35m in a funding round led by IDG Ventures.

Vertex Ventures executive director Piyush Kharbanda commented, “Historically, companies have struggled to emulate the rapid pace with which the top four tech giants test and personalize product experiences. Hansel’s technology helps its customers drive new product experiences without getting bottlenecked at code.”

The startup offers a product called Experience Lake, which is a single repository of user experiences decoupled from the codes of their platforms. Hansel.io founder and CEO Varun Ramamurthy added that the product was designed to catch up with the real the real-time operational capabilities of industry giants like Netflix.

Hansel was founded in 2015 by Mudit Krishna Mathur, Parminder Singh, Varun Ramamurthy Dinakar. It is based in Bangalore, India and has an office in Sunnyvale, California.